"Growing up today" - digital habits, physical activity and vaping: unpacking their impact on mental health in Gloucestershire youth

Healthwatch Gloucestershire explored with young people about how social media, physical activity, and vaping affect their mental health. They heard from 120 young people in-person and a further 44 through an online survey. Their stories and views offer a clear message: young people want honest conversations, early support, and adults they can trust to listen without judgement. 

Social media is a major part of daily life for most young people. It helps them feel connected, entertained, and up to date with friends, but it also brings emotional pressure. Many described feeling anxious, left out, or tired from using it late at night. Some had direct experiences of online harm or safety issues and said they often did not know where to turn for help. Most said they would talk to friends rather than adults about online worries, usually because they feared being judged or not taken seriously. 

Physical activity was one of the most positive influences reported on mental health. Young people said exercise helps them feel happier, calmer, and more in control. However, many face barriers such as tiredness, schoolwork, confidence issues, or costs that make it hard to stay active. They said they would like more flexible, inclusive, and affordable opportunities to move in ways that feel enjoyable and stress-free. 

Vaping was widely recognised as harmful but common. Many young people said it is easy to start and difficult to stop because it becomes a habit or a way to cope with stress. Social influence plays a big role—friends vape, so others join in. Some said they use vaping for comfort or relief when they do not have access to emotional support. Although they understand there is likely to be a risk and are concerned about this, there is uncertainty about what the risks are. The young people Healthwatch spoke to said they want more practical help to manage stress and break habits, rather than only being told that vaping is bad. 

Overall, the findings show that young people’s mental health can be shaped by the mix of their online experiences, physical activity, and coping strategies like vaping. They are asking for support that feels real, respectful, and relevant to their lives. Services, schools, and communities can respond more effectively by: 

• Talking openly and confidently about digital wellbeing and online safety 
•  Making activity options more accessible and varied 
• Providing honest education and practical help around vaping and stress 
• Building trusted, non-judgemental spaces where young people can ask for help early