Enter and view: Asda Opticians, Smallheath

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Summary of report content

Healthwatch Birmingham undertook an unannounced enter and view visit to Asda Opticians, Smallheath on 12 June 2015.

At the time of the visit, the evidence is that Asda offers members of public a very convenient and accessible service. All three Enter and View reps agreed that Asda Opticians is well placed to encourage members to seek help with their eye care – particularly those who do not normally engage with Opticians. It offers customers a good service and staff try their best to meet customer’s needs. Making the available appointments available at the store entrance is also a positive example of the Opticians trying to engage with as many people as possible. 

The Small Heath branch is modern, clean and offers customers a large range of products and treatment options. The branch offers an affordable range of glasses and various money saving options. The branch is accessible and easy to get to via public transport. The member of staff that Healthwatch spoke to was approachable and friendly. They were engaging and keen to help  with  queries in a timely manner. 

Healthwatch were satisfied that they got the help they needed. However they had reservations that staff had a thorough knowledge of products and treatment options.

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General details

Local Healthwatch
Healthwatch Birmingham
Publication date
Date evidence capture began
Date evidence capture finished
Key themes
Booking appointments
Building, Decor and Facilities, including health and safety
Caring, kindness, respect and dignity
Cleanliness, Hygiene and Infection Control
Communication with patients; treatment explanation; verbal advice
Consent, choice, user involvement and being listened to
Service organisation, delivery, change and closure
Staffing - levels and training
Written information, guidance and publicity

Methodology and approach

Was the work undertaken in partnership with another organisation?
No
Primary research method used
Mystery shopping
Observation (eg Enter and View)
If an Enter and View methodology was applied, was the visit announced or unannounced?
Unannounced

Details of health and care services included in the report

Details of health and care services included in the report
Optometry services/opticians
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