The views on smoking from people living in housing association homes
Download (PDF 1.74 MB)Summary of report content
Between February and March 2025, Healthwatch Derbyshire collected the views and experiences of 31 residents of housing association homes. They wanted to understand their views on the stop smoking service and stop smoking messaging, such as adverts and posters to influence the summer 2025 messaging campaign.
Key findings
Most people are persuaded by messaging that focuses on their physical health with smoking and also messaging that highlights the moneysaving benefits of stopping smoking.
The survey also asked residents where they might go for information on stopping smoking. Most residents answered they would go to a trusted source - a doctor, pharmacist, a friend/family member, or the free NHS stop smoking service. They felt the stop smoking service provided a good service.
The residents expressed their need for help to also quit vaping.